About Chip
Chip Heath is Professor of organisational Behaviour at the Stanford University Graduate School of Business. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has been translated into 29 languages, the last of which was Slovakian, and it was retired from the BusinessWeek best-seller list after a 24-month run.
Chip is also a columnist for Fast Company magazine, and he has spoken and consulted on the topic of “making ideas stick” with organisations such as Nike, the Nature Conservancy, Microsoft, Ideo, and the American Heart Association.
Chip’s research examines why certain ideas—ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths—survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders.
A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.
Chip’s research has appeared in the Journal of organisational Behaviour, Quarterly Journal of Economics, Cognitive Psychology, organisational Behaviour and Human Decision Processes, Journal of Consumer Behaviour, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials.
Chip has taught courses on organisational Behaviour, Negotiation, Strategy, and International Strategy. Prior to joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He received his B.S. in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
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