Everyone knows a business needs profits, customers, and ethics. What not everyone knows is which of those should come first, second, and third. A lot of companies fail because they get the sequence wrong.

One thing is certain: it’s the manager’s responsibility to create an environment that motivates employees to want to take care of customers.

Just as a confused customer buys nothing, neither does a confused student try something (and in the rare instances when they do, the results are predictably poor).