Linda Kaplan Thaler and Robin Koval moved to the top of the advertising industry by following a simple but powerful philosophy: It pays to be nice.     

In an era when the corporate world glorifies a dog-eat-dog mentality, these two dynamic women built The Kaplan Thaler Group, one of the nation’s fastest-growing advertising agencies, not with spears and intimidation, but with flowers and chocolates. But don’t confuse being “nice” with being a push-over.    

Kaplan Thaler and Koval explain in a series of entertaining anecdotes that being nice in the business world conveys strength and assertiveness.    

Nice people address problems, motivate teams, and win high profile accounts.  They just do so with a positive and memorable style.